The force behind growing companies

The systems behind a company that's ready to grow.

Nineteen years spent inside talent development, project management, operations, and software rollouts — brought in to fix the parts of a growing company that started breaking under their own weight. Consider it a disturbance in your org chart, resolved.

19
years across HR, ops & tech
4
disciplines under one roof
1
person who's actually run all four

Four areas, one operator.

Most consultancies specialize in one lane. These four keep breaking on each other in real companies — a training program without a process to reinforce it, a tool rollout with no one to manage adoption. Handling them together is the point.

Talent development

Build people who don't need to be replaced

Onboarding paths, manager training, and career frameworks designed to hold up as headcount doubles — not just a slide deck for new hires' first week.

Project management

Frameworks for people who never studied PM

Practical structure for founders and operators running projects without formal training — enough process to create accountability, not so much it slows the work down.

Operations

Find where the process actually breaks

A direct look at how work really moves through your team, and a plan to fix the handoffs, bottlenecks, and workarounds that are quietly costing you time.

Software deployment

Roll out new tools without the revolt

Change management for the software rollout itself — migration planning, training, and adoption tracking so the new system gets used, not worked around.

How an engagement runs.

No hundred-page audits that sit in a shared drive. Every engagement ends with something your team can run without you.

Diagnose

A short, direct look at the specific function that's struggling — talking to the people doing the work, not just the ones managing it.

Design

A plan sized to your team, not a template. Every recommendation states what it costs to implement and what it fixes.

Implement

Hands-on delivery alongside your team — building the training, the process doc, or the rollout plan, not just handing over recommendations.

Hand off

Documentation and a short transition plan so the system keeps running once the engagement ends.

Brad "Obie" Oberlander
Founder, ObieForce
  • 19 years in business operations
  • Talent development & training design
  • Project & program management
  • Operations & process improvement
  • Enterprise software deployment

Nineteen years spent moving between the functions that most consultants only see from one side.

That path — from developing talent, to running projects, to fixing operations, to rolling out the software meant to support all three — is the reason this practice exists. Most growing companies don't have a training problem or a tools problem in isolation. They have a gap where those functions were supposed to connect, and no one whose job it is to close it.

ObieForce works with companies at that exact seam — usually somewhere between 20 and 300 people, past the point where founders can hold every process in their head, and before they've built a team dedicated to fixing it.

Tell me what's breaking.

A short note on what's not working — a rollout, a process, a team that's outgrown its training — is the fastest way to find out if this is a fit.

hello@obieforce.com Replies within 2 business days

Thanks — that's been sent. Expect a reply within two business days.